Hint Water

When the elevator doors opened at Bliss (literally, that’s the name), flowing sounds wafted over me and made even my toes relax. I was greeted by a young woman who spoke just above a whisper, inviting inside. The room was soft and gentle, cottony even. It made me want to settle in, sip from the cucumber infused water and hug my knees to my chest on the sofa with a good magazine – you know the ones: junk food for the mind. Ahh, my first facial! The whole world just slowed down, and it began the moment I stepped into the spa.

That’s kinda like what it felt like when I sipped my first sip of Hint water. I’m not even kidding. Exaggerating, slightly.

I got a case the other day from the lovely Hint folks. They sent it along because they thought I’d enjoy it. I said, yes, that I’d love to try it only I’m not a fan of flavored water, so don’t count on much praise out of me. Mostly, to me, flavored water tastes like a gross approximation of what a robot thinks lemon tastes like, or lime or orange…you get the picture. It tastes like Pledge.

Don’t get me wrong, Pledge has its place, just not in my mouth.

And why do some makers add sweetness to flavored water? I cannot think of any reason to make water sweet, unless it is actually lemonade.

So, no, I don’t like flavored water.

But Hint I like. Probably because it is exactly what it’s name suggests…a hint. I had the mango grapefruit to start and I was convinced it would be sweet.

Nope. Not in the least. Just refreshing water with the slightest citrus taste. I couldn’t specifically identify mango or grapefruit, but I thought that was a great thing.

Usually makers forgo subtlety for hitting you over the head – kinda like the state of movies right now. No long lingering closeups on a smile forming between two people as their heads slowly get closer and closer together, insinuating that they are about to – you know…instead you get lips and tongue smashed together, with lots of graphic face sucking. I mean, can’t we, as a general public, be given a semblance of credit for being able to put 2 and 2 together, to marvel at the possibilities, to understand hints?

Anyway, off topic…but do you know what I’m saying?

So, back to the water…no preservatives, no sweeteners, no calories. Basically, Kara Goldin, the founder and CEO of Hint, approached a beverage with intelligence with a dash of faith, took a classic and simply added a little spin.

She let the closeup linger and bottled my spa experience. Check out Hint water at www.drinkhint.com.